As a business, you always strive to get higher returns & faster growth. Process effectiveness & efficiency enhancements might be the most rewarding step in this journey. The processes encompass sales, marketing, & services. Today, businesses seek help from Customer Relationship Management (CRM) tools to help them be more effective in the competitive market. A Mobile Enterprise CRM mobile app provides access to critical data on demand. Additionally, options to execute key decisions on the move, which is valuable features for business executives. Users have easy access to key CRM functions anywhere, anytime on smartphones & tablets. The CRM mobile app is an extension of the parent CRM solution. Access to the parent CRM is generally provided by the app over secure VPN or via cloud CRM.
Today, Mobile Enterprise CRM has many benefits, some of which are:
- Access On-The-Go
- Access to CRM data while on the move helps sales and support reps plan better.
Therefore, Executives can focus on meetings based on prospect information, criticality, customer history etc. This doesn’t end there. Prospect updates are visible to back-end teams to start work based on action items. Catalyze the sales process. Access to all prospect information through mobile CRM is available.However, This empowers reps to close deals in fewer meetings with clients. This helps reps convert prospects to customers faster & achieve their sales targets.
Increase productivity and sales efficiency.
Nowadays, businesses grow multi-fold and executives finding difficult to take critical sales decision because of no real-time data, with opportunity module available in CRM mobile app they can be on top of all potential opportunities.
Manage your team better.
Managers can track the performance of each team member and track results through mobile CRM. With the data updated in real-time, the managers are always up-to-date on every lead.However, This allows managers the ability to plan better to achieve team goals. All this, while still giving them the flexibility to adapt to ever-changing market conditions.
Allow different teams to interact better.
Actually, In today’s market scenario, the speed of information sharing can make or break a deal. With mobile CRM, executives have easy access to their colleagues on their mobile devices. Irrespective of team location, users can share and receive relevant information. Teams can share case studies and best practices from different parts of the Globe. Teams can also administer the best practices to achieve better results.
Get more out of existing CRM.
CRM is a powerful solution for any business. But, it’s just as powerful and relevant when data keyed-in by teams. Mobile enabled CRM makes data flow easy and frequent. When reps fill relevant data through real-time updates, CRM becomes more powerful.
Target users for mobile CRM.
Users who need remote access to core CRM business data, benefit through CRM mobile app. Primary users of mobile CRMs are executives involved in sales and field operations.Therefore, Helping them maximize customer interactions on the field while staying connected with critical CRM data. Users can analyze, nurture, and qualify leads on-the-go. Mobile CRM’s help managers and team leaders track team performance through remote access. Business owners can also track the effectiveness of processes and analyze results on their devices. Mobile CRM empowers core CRM modules with much needed remote access. This ensures CRM data is available anytime for all executives.
Mobile CRM solution providers understand the need to offer a multi-platform app. These include solutions for popular devices like android, windows, iOS, Blackberry, or mobile web, etc. Whether a tablet or smartphone user, mobile CRM solutions are available for all.
Key points to consider while choosing the right CRM solution:
There is a multitude of CRM mobile app solutions available. Users need to identify the solution which best fits their business and requirements. Implementation is key in getting the best results out of investments. Make sure to consider the following before you zero-in on a mobile CRM solution.
• Make your executives comfortable with the idea of CRM mobile app
The more convinced about the benefits, more often they will use it. This might also involve end user training efforts.
• Choose a solution that doesn’t bring a different UI compared to your current CRM.
Employees tend to learn how to use a CRM over time. They would be more comfortable with a similar experience on mobile CRM.
• Ensure that the mobile solution is compatible with existing CRM solution.
The goal is to gain remote access to main CRM. The mobile app needs to be able to communicate with the CRM data. It will be incapable of enhancing a business if it cannot do this.
• The whole idea of mobile CRM is easy to access.
So make sure that the solution you choose is easy to use and simple to integrate. In case your existing CRM provides a mobile solution, please consider it.
• Most mobile CRM solutions give countless features to users.
You should be able to pick and choose features you would want in a mobile app. Assign different access levels for employees based on work profile and hierarchy. Unnecessary features will clutter the app and make it cumbersome. While a lack of relevant features will result in a half-baked solution. This defeats the sole purpose of the app.
• Your business data is the most important information that only your employees should access.
Hence, security of data is paramount while choosing a mobile CRM solution. Look for the option of secure VPN access or secure connection in the app.
• Most mobile CRM apps are available for use on all popular platforms.
While considering a solution, cross-platform implementation is critical. The mobile app should be easy to integrate with various devices. If you provide mobile devices to employees, compatibility with the solution chosen is important.
Why businesses love mobile CRM?
Mobiles are transforming the face of communication at a mind-boggling pace. Mobile internet traffic has crossed desktop internet traffic in many developing countries. It looks set to surpass global internet `traffic. Most business executives today equip themselves with powerful Smartphones.
Therefore, They prefer accessing their emails on their mobiles while away from the workplace. According to a study by Gartner, two-thirds of the workforce will own a Smartphone. And 4 in every 10 from the workforce will be mobile by 2016. There is an increasing demand for mobile working. Businesses are feeling the need to provide mobile access to their workforce. Adding a mobile CRM access option to these executives makes things simpler. It makes the sales process faster and more efficient. Moreover, the majority of organizations use CRMs for managing critical data and processes. Mobile Enterprise CRM hooks onto the parent CRM and helps boost productivity and sales effectiveness. It does this by allowing teams to act faster on leads. That is what attracts businesses towards CRM mobile app.
Mobile Enterprise CRM Benefits:
• Mobile Enterprise CRM is fast becoming more than a tool to just access CRM data. Today most industry giants choose mobile CRM to do business better. They help businesses improve communications with clients, manage customers, sell more and grow faster.
• With the power of mobile CRM, businesses are fast transforming into mobile enterprises. This opens up new doors for opportunities on a Global platform for any business.
• Mobile Enterprise CRM can help businesses reduce overheads and turbocharge the efficiency of their processes. Businesses always seek to serve their customer better, grow faster, and become more profitable.
• Mobile Enterprise CRM provides them with the modern solution to achieve all this and more. There is a significant increase in mobile market and usage. This reinforces mobile CRM’s capability to provide a future-ready solution for all business sizes.