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Mobile technology is evolving quickly. A new wave of reporting and geolocation features are helping managers keep better tabs on sales activities and helping organizations identify accounts that can benefit from a little proactive management, according to Nucleus.
Mobility and sales go hand-in-hand, according to a report from Nucleus Research. Last year the group discovered that adding social capabilities and mobile access — two increasingly interconnected features — to CRM applications boosted the productivity of sales workers by 26.4 percent.
Of all the enterprise apps it makes sense to mobilize, CRM is at the top of the list. Both sales people and their customers are spending more and more time on the go and performing a growing number of tasks with the help of a mobile device.
Ensuring a competitive advantage and enabling an even more productive workforce that gets access to the correct data, even when they are on the move, is a critical success factor in the future and a major focus for mobility solutions.
Mobile apps don’t just make salespeople more productive. They also help companies get closer to their customers. About 60 percent of respondents allow mobile apps to access their location at least some of the time – which can create opportunities for location-based promotions.