Importance of SuiteCRM Software

By August 26, 2020 January 2nd, 2021 CRM Essentials

SuiteCRM has become an increasingly important element of any successful business. While there are a number of different CRM software choices, the focus remains on the customer relationship with the company.

Choosing the right CRM software includes having a solution that keeps up with the business, is not costly or complex, and delivers results.

A white paper on VendorGuru.com looks at a number of CRM customers who have used CRM software to their advantage and offers insight into their success. 

Fynsis provides SuiteCRM software solutions for small to medium and large enterprises to help increase revenues, productivity, and sales force effectiveness.  Industries benefiting from Fynsis SuiteCRM solutions include SuiteCRM for law firms (legalCRM), E-Commerce CRM, Education CRM and SuiteCRM for Real Estate.

“SuiteCRM: The Essential Guide,” details a number of principles to be understood about SuiteCRM. First among these principles is the need for a strategy that targets SuiteCRM toward your businesses specific needs and goals.

SuiteCRM is also important for customer facing processes throughout the entire customer lifecycle. “Our customer relationship management strategy is the driving force of our corporate vision,” said one customer in the white paper.

The next insight, ‘conduct business on your customers terms’ highlights the fact that customers know what they want and “understanding customers puts companies in a stronger position to provide rapid, relevant service.”

It is also important when it comes to SuiteCRM that customers are serviced ‘locally’ meaning communications occur in their language and use their currency. This information should be stored in a central place where all team members can access it, and provide customers with consistent service.

End-user acceptance also plays a key role in successful SuiteCRM. For some companies this means involving end users in the whole SuiteCRM buying process and for others it means keeping an eye on feedback and using training to gain end user acceptance for the SuiteCRM solution. Here we have listed down 18 benefits of SuiteCRM Software:

1. Business Process Automation:

Will it be helpful if you can capture customer feedback automatically? Or if someone can tell you what will be the next best thing to do based on customer complaint or suggestion? Do you want to send customized gifts to your customers on special days without fail?

Using SuiteCRM software, you can automate all these business requirements. SuiteCRM helps an organization to streamline business processes. It standardizes and automates sales, marketing and service processes to reduce human error. It increases productivity, speeds up business processes and improves customer satisfaction.

2. Better Lead to Customer Conversion Ratio:

Do you know?

79% of leads never convert into sales and the most common reason behind this poor performance is lack of lead nurturing. But the best part is that. SuiteCRM can solve this problem.SuiteCRM tracks all customer interactions like when the customer was last contacted, what was the outcome. Even SuiteCRM tells you what can turn the lead into a customer. If you use SuiteCRM, you will never lose any lead or miss any selling opportunity.

3. Personalized Product Configuration:

You know, One size does not fit all. Customers are more likely to buy personalized products or services than a generic one. SuiteCRM helps organizations to configure products for each individual. It allows you to customize products according to zone or country or industry or age group etc. Using SuiteCRM, businesses can define various rules like product compatibility & eligibility, validation, up & cross selling.

4. Shorter Sales Cycle:

First, What is a Sales Cycle?

Sales Cycle is the time that a company takes to close a deal. It starts when a salesperson first contacts with a lead and ends when the lead becomes a customer. SuiteCRM with sales process automation helps salespersons to track and communicate with all leads. It helps to complete the sales process quickly and efficiently.

5. Customer Segmentation:

Customer segmentation plays an important role, especially in marketing. Few years back, Harvard Business claimed that in the US, 85% of 30,000 new products failed because of poor customer segmentation. SuiteCRM captures and analyses customer data, coming from various sources. It divides customers into groups that share similar characteristics such as buying pattern, geography, age, gender or any custom rules. Customer segmentation helps organizations to develop new products, set product prices, run campaigns and decide service methods.

6. Campaign Management:

Do you give enough importance to campaign management and analysis?

Remember, This is your very first step to reach potential customers with your products. So, it must be flawless. SuiteCRM leverages the efficiency of marketing campaigns by automating the process. A well-defined marketing strategy with SuiteCRM helps businesses to get more qualified leads than traditional campaigns. SuiteCRM reduces the campaign cost, analyzes campaign data and forecasts future marketing strategy.

7. Social Media Marketing:

Nowadays, it is difficult for any business to grow without social media presence. 71% of customers who experience quick and effective responses via social media are likely to recommend the brand to others. Good exposure in social media helps businesses to reach out more potential customers. It helps to reduce service cost and improve customer engagement. SuiteCRM with social media integration helps businesses to run and track social media campaigns, measure its effectiveness, increase sales, resolve customer queries.

8. Customer Service Improvement:

You already know the importance of good customer service. It helps an organization to keep existing customers, bring more business from them and capture new leads. You can automate service processes using SuiteCRM. It helps to deal with customers’ complaints or suggestions more effectively and quickly. By streamlining the business process, you can minimize human error. Not only that, it gives you better traceability of employees’ actions on customers’ queries.

9. Increase Customer Loyalty:

Unbelievable but it’s true. Acquiring a new customer is 6-7 times costlier than retaining an existing customer. Satisfied and loyal customers are more likely to buy products from you than a new customer. Moreover, they spread positive words about your brand.

Do you know how word of mouth affects your business?

74% of consumers think that word of mouth is a key influence in their purchase decision. Satisfied customers help to generate more leads and increase sales. SuiteCRM helps an organization to increase customer satisfaction and loyalty.

10. Customized Escalation Matrix:

By now, You have got the idea that customers’ queries should be resolved ASAP. But how?

Very first step is to set a proper escalation matrix. It helps to respond to customers’ queries on time, increase sales, and run campaigns within budget. SuiteCRM is the best place where you can define your own escalation matrix and integrate with customer details.

11. Task Management:

Another importance of SuiteCRM software, SuiteCRM is not only for customer management but also employee management. It is very important to assign and complete tasks within time and budget. You can automate task management processes in SuiteCRM. It can create and assign tasks among employees based on their skill set, availability, geography etc. Businesses can set their own rules in SuiteCRM to manage tasks efficiently. Not only that, SuiteCRM maintains employee hierarchy and controls data visibility also.

For example, a Team leader can assign and track progress of all his team members’ tasks. Managers can see all tasks assigned to team leaders and their subordinates. Many SuiteCRM applications offer task synchronization with other platforms as well like SuiteCRM sync with Outlook and Google Calendar.

12. Customer Communication:

Would you like to send a welcome kit to customers once they join with your business? Or an email when their queries are resolved? Or gifts on birthdays? What about a letter when a new product is launched?

You can specify your own rules in SuiteCRM to automate customer communications. This reduces human errors as well as increases customer satisfaction.

13. Optimum Utilization of Communication Channels:

Think about it: If a prospect prefers email communication and you send a letter, can you ever convert him into a customer?

NO! It’s never possible! Even it will create a wrong impression of your brand. Communication channels matter a lot in every dept. – sales, marketing or service. You must capture preferred communication channels of your customers. Also learn how to automate the process in SuiteCRM so that you reach your customers with their preferred channels only. This will definitely increase lead to customer conversion ratio, sales and profit as well as customer loyalty.

14. Team Collaboration:

Effective team collaboration brings more leads and increases sales.

For example, Data from service units can help marketing departments to run more effective campaigns or sales departments to up-sell or cross sell products. SuiteCRM unites various departments (like Sales, Marketing, Service, Management) of an organization. The purpose of collaboration is to enhance the quality of service and customer satisfaction.

15. Better Data Protection:

Most important of all, Data protection must be the highest priority in any business. In CRM, users can see customer data according to their roles and responsibilities. It helps businesses to safeguard customer information from being stolen or misused.

16. Better Traceability Matrix:

Do you know – Was your last marketing campaign effective enough? Which channels gave you maximum sales in the last campaign? How has your company performed during the last 5 years? How many customers did you lose last quarter? And a million-dollar question. Are your customers satisfied to do business with you?

A CRM application can answer all these questions. It can analyze data, generate reports and measure campaign effectiveness. Even it can tell when a customer tends to leave your business. It also helps upper management to make better decisions based on historical data analysis.

17. Cost Effectiveness:

If you think SuiteCRM is costly software and only for big companies, then you are wrong! SuiteCRM implementation may be a costly process for SME but over time it becomes the most cost-effective way to run business. Business process automation in SuiteCRM saves time, manual activities and other resources. There are many cloud based free SuiteCRM software for SME as well.

18. Mobile Compatibility:

Last but not the least, SuiteCRM Mobile App enables business not to lose a single selling opportunity, even when you are not in office. It helps employees to access customer data using smartphones or tablets anywhere any time.

Stay connected, do business!

Few Final words about Importance of SuiteCRM Software:

Irrespective of the size of your organization, SuiteCRM enables a company to understand its customer and business well. It provides better insights about customers to improve sales and generate revenue.

Nasir Opensource CRM

Nasir Opensource CRM

CRM expert with 15+ years of industry exp in Open source CRM Software