SuiteCRM is a common term used to refer to all customer-facing processes. SuiteCRM refers to sales communications, marketing automation and customer service.
When a business uses business management software correctly it can accurately track and organize all current customers and every potential customer that they are in contact with. SuiteCRM is more than just a way of storing customer contact details and purchase information, it is a way of restructuring the internal workings of a business to increase productivity and lower costs at the same time. Below you’ll find some benefits of SuiteCRM solutions.
What is it that compels companies to invest big money in customer relationship management or CRM? Worldwide sales for CRM software will reach $36.5B by 2017, according to a Gartner report last year. In fact, CRM software (on-premise and cloud hosted or online) is already the second largest enterprise software market today after ERPs. This table from Forbes.com plots CRM sales on a steep climb compared to other enterprise software:
In today’s ultra-competitive markets, the companies that manage customer relationships the best are more likely to win than those that don’t.
That’s why adoption of modern CRM systems like SuiteCRM, Salesforce, NetSuite and SugarCRM has skyrocketed in recent years, even amongst SMBs that often lack the resources to adopt enterprise-style technologies.
For companies that are still on the fence about CRM, it’s worth considering the benefits SuiteCRM systems offer. Here are five of the biggest.
A well-SuiteCRM implemented system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes.
Thanks to the ability of popular SuiteCRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.
CRM systems give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas.
One of the biggest: collaboration. In even small organizations, the entire customer Lifecycle is typically too complex to be managed effectively by one person.
The use of SuiteCRM cloud-based platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.
Data, data, data:
For many organizations, data is one of the most valuable strategic assets, and SuiteCRM systems house some of the most valuable data. Of course, data in and of itself is often of limited practical use; its real value comes from data analysis and visualization tools.
Here, popular SuiteCRM platforms typically offer a variety of homegrown and third-party tools that enable companies to understand their SuiteCRM data and learn things about their customers that wouldn’t be possible otherwise.
SuiteCRM Store, for instance, offers SuiteCRM customers access to dozens of plugins or addon modules and Free SuiteCRM extensions that help them make sense of their SuiteCRM data and put it to good use.
When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. SuiteCRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the SuiteCRM process.
A well- SuiteCRM implementation system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where, who fell short and how to make sure it doesn’t happen again.
Improved customer experience:
Ultimately, for all the benefits of SuiteCRM systems provided to the companies that use them, the biggest benefit of SuiteCRM systems is that their use leads to a better overall customer experience.
Customers are more easily and accurately segmented, their needs identified, and because the status of a company’s relationship with them is accurately tracked, companies can interact with them meaningfully at the right times, leading to more sales, faster sales and higher customer retention and satisfaction.