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Top 6 Opensource CRM Trends For 2020 : A Look Ahead

By September 3, 2020August 18th, 2021CRM Essentials, SuiteCRM

You will be getting an insight into Top 6 Opensource CRM Trends For 2020 in this blog. With businesses gaining high exposure and returns post-Opensource implementation, the CRM market is also poised to cater to the increasing requirements of the users. Mentioned are some of the business technology trends that are growing in popularity and will be most likely observed in 2016 trends for CRM software.

If you are currently looking for a Opensource CRM solution for your business, take in consideration these six trends:

  1. CRM is rapidly moving to the cloud:

An exponentially increasing number of small and mid-sized businesses are choosing SaaS-based cloud CRM solutions rather than legacy CRM systems. Their decision is based on the numerous advantages that cloud CRM solutions are offering. Some of the advantages are: these solutions are more agile, come with low upfront expenses, offer greater flexibility compared to old on-premise systems, as well as offer low maintenance costs.

While legacy CRM systems support business processes and data management, cloud CRM leverages the new market realities of social sales, increased support channels, leaner IT departments, better reporting, and dashboards, etc.

  1. The Rise of Social and Mobile CRM:

Public social networks (Facebook, LinkedIn, Twitter…) and private (CRM-connected) social collaboration tools are highly spread means of communication these days. The growing popularity of social media has made it important for businesses to study trends in order to understand the changing mindset of customers. Therefore, integration of social media and SuiteCRM Mobile CRM applications is an important trend to follow these days. Social CRM can help your organization monitor customer reactions, generate leads, improve customer relationships and loyalty, and allow quick and timely customer service.

Mobile device market penetration is unstoppable, and CRM vendors are responding by moving to a “mobile-first” development paradigm. Today accessing your customer relationship management solution from any mobile device is a must-have feature. You can now constantly stay in touch with your customers from any part of the world using SuiteCRM Mobile CRM software.

  1. Business owners are more educated about CRM in general:

CRM purchases were once the responsibility of technical staff and IT managers. But today, an increasing number of business owners and CEOs are actively involving themselves in the CRM selection process. They are seeking features such as user-friendly UI to ensure fast and seamless adoption across the company, whereas technology leaders assess CRM systems with a stronger emphasis on integration and IT architecture. This improves the odds of implementation success and increases agility.

  1. The Customer Experience:

Though online commerce is convenient, customers are increasingly missing the human touch of brick and mortar establishments. This trend illustrates, once again, that businesses are looking for solutions to improve peer-to-peer relationships with their customers.

Delivering goods or services to end customers does not ends the transaction. Rather, it starts a long-term relationship that will ensure their loyalty and create scopes for up-selling and cross-selling opportunities. In 2016, businesses must have a solid CRM solution that will ensure constant customer experience improvements and increase the customer lifetime value (CLV).

  1. Data Governance in SaaS CRM:

Organizations adopting SaaS solutions recognize that it is not only an alternative to traditional, on-premise solutions but also that a completely new set of policies need to be devised for the unique characteristics of SaaS services.

The areas that demand attention are vendor selection, service level agreement, risk tolerance, data backup, and disaster recovery, organizational skill and IT maturity, and cross-border data portability governance.

  1. CRM Integration:

An increasing number of companies demand their CRMs to perform as a complete sales tool and therefore, vendors have integrated the marketing platform with the customer management application. A modern CRM solution should provide services like internal collaboration tools, email campaigns, loyalty programs, and much more.

SuiteCRM is integrated with other external applications. Over other plugins you might be interested to know more – SuiteCRM Xero Accounting Integration, SuiteCRM Customer Portal, SuiteCRM WebPhone Integration,

To know more about the 2020 Trends In Opensource CRM Software 

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,