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What is SuiteCRM Analytics

By September 3, 2020August 18th, 2021CRM Essentials

SuiteCRM analytics comprises all programming that analyzes data about an enterprise’s customers and presents it so that better and quicker business decisions can be made. SuiteCRM analytics can be considered a form of online analytical processing (OLAP) and may employ data mining. As Web sites have added a new and often faster way to interact with customers, the opportunity and the need to turn data collected about customers into useful information has become generally apparent. As a result, a number of software companies have developed products that do customer data analysis.

CRM analytics should build a picture of who your customers/prospects are.

Software or applications for Opensource CRM will let you aggregate data about your customers (preferences, behavioral patterns, previous transactions, etc.), and leverage that data in future transactions.

Or, in simpler terms: it will let you record data about each contact while making that information instantly accessible to sales/customer service reps.

There are plenty of options on the market, all designed to improve customer experience. The best ones should have, at the minimum, these features:


Automatic Tracking and Data Capture:

Date of call, time of call, who conducted the call — these are basic. Advanced data include demographics, online habits, and records of interaction with all your platforms, from SMS to websites to phones. You should also be gathering data on your own reps (voice analytics, red flagging), to improve their performance.

Seamless Integration:

Integration increases your data capture without requiring expensive new hardware or complete software overhauls. Good CRM software will mesh with your current systems, allowing for increased efficiency and monitoring.

Simple interface:

Functionality is all-important. You don’t want to waste time training your people how to use the software; it has to be easy to use to maximize the time and efficiency of your sales/tech reps.

Mechanisms for feedback:

Your CRM software provider should have its own customer support services! If you experience any problems with the system, you should have quick and easy access to solutions.

Through SuiteCRM analytics, websites interact with customers more efficiently. This, in turn, makes customer data gathering requirements and opportunities more evident. 

SuiteCRM analytical tools help in many areas, including:

 To evaluate customer service and satisfaction

  • In the verification of user data
  • In the improvement of supply chain management
  • By allowing for more aggressive pricing or better pricing policies

A major challenge of CRM analytics may arise from complications related to integrating legacy systems with new systems and analytical software.

The success of any CRM implementation largely depends on the ability of the users to efficiently work with the system. This is the best way to know more about the SuiteCRM Implementation & SuiteCRM Training.

Get to know more info benefits of suitecrm analytics

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,