In this blog, you will get an insight about the OpenCart Integration with SuiteCRM for a holistic customer service.
The number of people shopping online has been rising steadily and has recently seen unprecedented growth. It is predicted to grow at an even faster pace to a whopping $ 370 billion with a digital penetration of 46.4 percent by 2017. The boom of eCommerce is surely here to stay.
It is no surprise then that any businesses that want to survive and grow need to jump onto the online bandwagon. To be able to do so, the first step is to build a friendly and manageable eCommerce platform to offer your services online. OpenCart is one such free open source platform that enables your business to quickly come onboard the digital medium. It is thus a reliable framework to help merchants construct an online store, whether its first-time users or big businesses who seek a user-friendly and efficient platform with powerful features that can be customized as per their specific needs.
Where you have customers, CRM is the perfect solution to manage and provide better services to your customers, track leads and build better customer relationships.
Need for the synergy – obvious!
It’s the customers that you need to reach out to ultimately, whether via your online shop or via the intelligence that you gain via CRM. In fact your website is perhaps the first point of contact for many of the online customers who visit your store. With low pricing on a war footing and an avalanche of competitors, what can you do to reduce chances that the potential customer leaves your website for another seemingly more lucrative one?
The key is an enhanced customer or user experience each and every time you make contact with the customer/lead. This means that you know your customer personally, understand his/her personal tastes, needs, history and use this knowledge to personalize the experience he/she has when visiting your website. In a recent survey, 73% of the customers agreed that they liked a company for its great service and friendly customer reps.
Since this knowledge is well contained in your CRM, it automatically makes a strong case for bringing it out to your eCommerce platform to put the intelligence to good use during online shopping experience. This is what the integration of OpenCart with SuiteCRM will achieve for you.
The multidimensional advantages of OpenCart integration with CRM
There are many benefits of integrating CRM with OpenCart eCommerce.
Reduce errors and save time
Data collected via the online stores can be directly fed into your CRM, reducing manual and duplicating efforts and reducing errors.
Better service to the customers
Apart from a better UX, customers will be able to track the status of their order, check the inventory and track their shipment.
Empower customer facing teams
Your sales team will be able to view the customers’ preferences, history, payment history, product inventory and use this data to make informed decisions such as look for opportunities to cross-sell and up-sell.
Customer service reps will be able to now view all entire customer related data and even track orders at a single place, while addressing customer’s queries or calls. This helps to create confidence in customers that is a direct result of your seamless omni-channel integration.
Aid targeted market campaigns
Promotional campaigns can be targeted in an effective and automated manner since all your data is in one single repository. This information can be further leveraged to run offline promotions with newsletter campaigns and even auto updates for order status via multiple channels like emails, SMS alerts etc.
Improved analytics directly impacting sales
The intelligence inbuilt into the SuiteCRM integration consists of an improved analytics capability that can be used to accelerate sales.
Better forecasting ahead of customer’s demands
Armed with ready knowledge, businesses can now make better forecasts of customer’s demands and be ready with their desired products and services.
Save on costs big-time
Since there is automatic sync up happening across all systems, this increases efficiency and brings down costs of operation, thereby increasing profitability in the long run.
Direct pipeline from end-user
The interaction provides a way to get feedback, queries, customer cases and complaints directly from the end-customer into the CRM, which can be viewed by all the concerned parties and help in faster and better resolution of issues. In fact customers who register on your website can also be directly fed into the CRM.
Follow up on cart abandonment
Sales team can view the abandoned and incomplete carts for OpenCart and use them as leads and future opportunities with better chances of conversion. At the same time, it can help to automate email reminders to customers in case of an abandoned cart or incomplete transaction.
The final verdict…
Thus a CRM integrated with OpenCart equips a company to have a great online store along with smart forecasting and tracking. This combined synergy can help the business to achieve increased customer satisfaction and hence push more sales. At the same time, it helps to increase productivity and efficiency of your office staff and internal operations, sales and marketing, and throw up opportunities and leads that can be accelerated to get new and repeat orders.
Fynsis SuiteCRM eCommerce package is an integrated CRM and OpenCart solution that helps your business grow with power data analytics from the combined models. Hence you can have a better handle on managing your customer and the sales pipeline, all streamlined to have an edge over your competition.