In today’s legal technology space, there is case management and e-discovery software galore. We are pioneering a new breed of software designed specifically for one overlooked aspect of running a practice, and that is Legal SuiteCRM. In this post, we will illustrate the value Legal CRM software can bring to your firm and show exactly how it can help you retain more clients and grow your practice. Here are the top 6 reasons why you need legal CRM software in your law firm.
1. Stop Letting Leads Slip through the Cracks
Law firms, on average, do a poor job of tracking and following up with all their leads. The root cause of the problem is not having a system in place for managing them, and the result is that your firm is losing potential revenue, creating a substantial barrier to your growth.
By adopting Legal CRM software, your firm will have a very specific database of potential clients to focus on, which will help ensure that no business opportunity slips through the cracks due to oversight or poor organization.
2. Create a Structured Sales Process
Most lawyers don’t even realize their job involves sales, much less have a sales process in place. But as it turns out, a law firm is a business, just like anything else. You have to sell your services and clients have to buy them.
The Legal SuiteCRM software creates structure around the sales process like a traditional CRM software. You can use Legal CRM software to create a systematic, step-by-step process for in-taking every new lead that comes calling, which makes your firm much more operationally efficient and helps you sign up more clients.
3. Eliminate Data Entry
When you do intake manually, taking down information into paper forms, emails, fill able PDFs, Word docs, or handwritten notes, this data cannot be utilized very easily. You first have to manually transcribe the data into a database, which can be a very time consuming and error-prone process.
When you input the intake information directly into the form then the intake software used by the Client can store it in an organized fashion and can be retrieved at any point of time. You can export it to a spreadsheet, or send it directly into other software programs such as your case management system via a direct SuiteCRM Rest API integration.
4. Make Life Easier on Clients
Today’s consumers are comfortable doing anything online, from ordering food to booking a hotel to filing their taxes. By asking your clients to perform a manual task like printing and filling out intake paperwork by hand, you are placing an enormous burden on them, which makes them less likely to get it done.
By implementing a technology-driven process for clients to provide their information and sign your fee agreement, you can make the process of working with your firm as seamless as possible and deliver a much more satisfying client experience.
5. Have a System for Follow Ups
Law firms are notoriously bad about following up with potential clients. In fact, 42% of the time, it takes a law firm three or more days to respond to a message from a new prospective client. Three or more days! That is completely unacceptable, and you will drastically inhibit your ability to grow when you are letting potential clients slip away by failing to respond.
A systematic approach for following up can be implemented using the Legal CRM software, and a series of template emails can be created for pre-scheduling manually by clicking or using any automation feature. Being too busy to follow up will no longer be an excuse.
6. Improve Your Conversion Rate
Conversion rate can be measured by counting the total number of new clients acquired in a given time period and dividing it by the total number of new prospective clients who contacted you over that same time period. The more conversions you make, the more revenue you will bring in, so clearly optimizing your conversion rate is a worthwhile goal.
The features of the Legal CRM software are ideal for lead generation and tracking providing amicable experience to the client and has a process of systematic follow up to increase the clients base and conversion rate.