Skip to main content

Role of SuiteCRM in Retail Industry

By July 5, 2021August 18th, 2021Opensource CRM

In this blog, you will be getting an insight on the importance of SuiteCRM in the retail industry.

A retailer’s relationship with their customer is key to repeat store visits, brand loyalty and ultimately sales conversions. But how do you go about creating a winning formula?

How can you engage consumers in today’s multi-channel environment, be it through a website, social media channels or in store, to keep them coming back?

SuiteCRM in retail isn’t a new concept, but it’s one that could help retailers win the battle for sales in these competitive times. Fast forward 21 years and the majority of retailers offer some kind of reward or loyalty program with Marks & Spencer being the latest to launch their Sparks card, a new ‘Members Club’ which includes bespoke offers and priority access to sales for those that sign up.

Opensource CRM needs more than Bricks & Mortar

It’s no longer enough to have a bricks and mortar store and hope that people will visit and spend their hard earned cash on impulse buys. Customers need to be enticed into the store, given a reason to visit and a reason to stay and shop. Retailers need to create a welcoming environment as well as an experience for their customers.

Consumers are savvy, demanding and often in a hurry, so a successful retail Opensource CRM system will pay dividends when it comes to building loyal customers. The retailers must work for continuous engagement with the shoppers and build loyalty towards the customers in order to establish brand presence. Not seen a customer for a while? Send an email with the latest news and products available. Regular customers? Invite them to an exclusive event.

Creating brand advocates

A retail Free CRM helps in building brand loyalty, creating brand ambassadors who will happily spread the word about their positive customer experience. Get it wrong and they’ll be even more vocal about a bad customer experience.

There are several ways to collect information to build a successful SuiteCRM database. Whatever the means of data capture, if the right questions are asked, retail marketing campaigns can be targeted to the individual, not just personalized but also targeted to the right gender, location and even specific products of interest. Using a database to personalize products, discounts and events for consumers is crucial to creating repeat customers who are keen to engage with a brand and shout about the benefits of signing up.

The leisure industry offers a host of benefits when you stay loyal to their brand, think Avios miles, Hilton Honors rewards, credit card points and even Starbucks rewards cards – they all want repeat customers who they know better, and they’re willing to go the extra mile to get them. To find out more about the importance of customer relationship management, as well as improving customer relations and footfall, please visit Fynsis SuiteCRM Implementation for more details.

Nasir Khan - CRM Expert

Nasir Khan - CRM Expert

More than decade serving client-contact, consistently contributing above average, expertise been honed in cultivating strategic relationship, anticipating problems and communicating with warms, persuasive conviction. • Positioned SugarCRM as the most favorable CRM for BFSI industry in India