2020 Trends In Opensource CRM Software

By September 3, 2020 February 15th, 2021 CRM Essentials

In this blog, we will be discussing the 2020 Trends In Opensource CRM Software. The cost to acquire a new customer is always 10 to 20 times more than retaining an existing one. This is why in today’s competitive digital era; smart businesses do all they can to demonstrate their appreciation for every existing customer. 

This is reflected in the exponential growth of CRM technology and its adoption, which has become an integral aspect for marketing people in all business verticals. Here’s what we can expect:

  • Customer Intelligence to gain Notoriety:

Today’s customers are tech-savvy and well-versed when it comes to filtering marketing messages. So, in an era where customers perceive ads as disturbances that they often block, the only way to break through is by becoming a friendly brand to gain customer trust and attention.

So, the year 2017 will see a surge in CRM technologies focusing much on customer intelligence by providing real-time targeting/analytics to help a brand understand its customers in a much better way than ever. This will include targeting the right customer at the right time and through the right channel.

  • Brace yourself for more AI-powered Bots:

Marketers today are loaded with deluging volumes of data. And the real challenge lies in identifying insights and devising relevant actions from this pool of data. In an era of constantly connected people, where data generation happens at warp speed, artificial intelligence or AI-powered bots would become the key to gain marketing insights.

Further, predictive analytics and machine learning would greatly help in uprooting the guesswork out of critical marketing decisions thus, AI-powered bots will turn out to be integral tools for marketers to help create innovative and appealing campaigns.

Despite the unparalleled fame of social media platforms/channels, CRM is yet to fully harness the power of social media channels for marketing. This year will perhaps witness a surge in SuiteCRM technologies and adoption rates with an emphasis on sentiment analysis and social influence. The topmost factor that is already driving CRM towards the social world is customer support. The key to keeping your customers engaged lies in SuiteCRM in 2020 and beyond.

  • Predictive Analytics to take Centre Stage:

The buzz pertaining to predictive analytics has been hovering over the CRM ecosystem for years. 2020 will be the trigger point for CRM with predictive analytics, as we will witness the actual Free CRM integration of predictive analytics tools into the SuiteCRM platforms enabling us to foresee customer patterns and behaviors. Brace for intelligent and intuitive insights and reporting in 2020.

  • The Best-in-class CRM Suites Will Flourish:

On one hand, businesses are looking out for more integrated solutions, whereas on the other hand, cloud technology is increasingly turning out to be the best of breed platforms. In fact, there is an interchange between both these ends and CRM is still teetering in between. 2020 is expected to bridge this gap, as SuiteCRM Mobile and cloud CRM software are expected to witness a whopping surge in its demand. All thanks to the connected generation.

With years of experience in sales, marketing, and customer support automation, Fynsis is the most preferred SuiteCRM training & development Partner who always aims to meet your budget while delivering a measurable ROI on your CRM investment. We create best-in-class business solutions that deliver a competitive edge and ROI, with power and flexibility.

To know more info about Top 6 Opensource CRM Trends For 2020 : A Look Ahead

Conclusion:

Data based customer retention marketing tactic has turned out to be an essential facet for businesses these days. In 2020, customers can expect emotionally intelligent and contextual communications from businesses/brands. Thus, it is time for a business to ensure that its CRM technology is up-to-date and delivers per expectations.

Nasir Opensource CRM

Nasir Opensource CRM

CRM expert with 15+ years of industry exp in Open source CRM Software