More than decade serving client-contact, consistently contributing above average, expertise been honed in cultivating strategic relationship, anticipating problems and communicating with warms, persuasive conviction.

Extensive experience in CRM, ERP, HRMS, BI, Resource Management and other business software tools. Implemented robust sales, marketing and customer support automation systems across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,

As Director – Growth, CRM & GenAI at Fynsis, I focus on designing and executing growth strategies that align revenue, customer experience, and technology. My role involves owning CRM-led lifecycle strategies, driving AI-powered automation, and enabling data-driven decision-making across sales, marketing, and operations.

I work closely with founders, product, and engineering teams to translate market opportunities into scalable platforms—ensuring growth initiatives are not just innovative, but measurable and sustainable. My approach combines strategic planning, operational clarity, and applied GenAI to improve conversion, retention, and overall business efficiency.

Best Industry leader with strong Consulting and development of CRM projects. Implementation, customization, integration and implementation of SuiteCRM for companies of different sizes and different industries or segments.

With Fynsis we have delivered out more than 150 projects worldwide (first with SugarCRM, now with SuiteCRM), in Chile I have led numerous projects customizing SuiteCRM, such as complicated cases handling and Claims including flows and SLAs in a health institution, another for business management for a client with a complex commercial structure with account executives, product executives, also CRM for leading wholesale company of equipment, or a project adapting the CRM for eCommerce and integrating it with a virtual store, amongst some top projects.

Senior executive with a 12+ year accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive IT market. Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. Aggressively identify opportunities, develop focus, and provide tactical business solutions.