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Internal Communication – Benefits and Problems in SuiteCRM

By January 10, 2020January 27th, 2020Opensource CRM, SuiteCRM

SuiteCRM is about communication. Both internally and externally. It’s not just about tweeting. If your company doesn’t have its act together on internal communication,

then how can you possibly expect to be able to effectively deliver your message to the outside world? many companies think  SuiteCRM is about something sexy that can be wrapped up in 140 characters. It’s not. It starts with something not so exciting. Getting your internal communication in order.

Benefits of good internal communication

Having a clear internal communications strategy can offer many benefits to businesses. These are some points taken from 4imprint’s “Blue paper on Internal communication”

  • Increased productivity
  • Higher probability of achieving organizational goals
  • Ability to approach situations, problems or crises proactively
  • More effective and responsive customer service
  • Empowered employees who take stock in your organization
  • A better workplace understanding of organizational values and purpose
  • Smarter decision-making on all levels, reducing the need for micro-managing
  • Reduced day-to-day conflict between team members
  • Higher employee retention rates

Common causes of poor internal communication

Some of the most common beginnings of internal issues arise from eight main mentalities

However, if you are interested in the subject I recommend you read the full paper. Otherwise, it is fair to say that companies exhibiting more than one of the eight mentalities above will likely demonstrate a reactive rather than proactive strategy for future planning.

  1. If I know it, then everyone must know it.
  2. We hate bureaucracy – we’re “lean and mean.” – why follow a communications strategy
  3. I told everyone, or some people, or …?
  4. Did you hear what I meant for you to hear?
  5. Our problems are too big to have to listen to each other!
  6. So what’s to talk about?
  7. There’s data and there’s information.
  8. If I need your opinion, I’ll tell it to you.

 SuiteCRM Solution?

With SuiteCRM, one can have realized that most modern CRMs were not tackling these problems. Instead, you could argue that they focus on other features of the CRM, leaving communication to the tried and tested platforms of email and phone, communication that all too often doesn’t find its way into the system.

However, SuiteCRM believe that collaboration, communication, and recording information directly into the CRM platform is key to its adoption and ultimately its success. Therefore, find out how SuiteCRM will use its Conversations and Missions platforms to offer an easy and sensible alternative to existing communication tools.

To know more about Opensource SuiteCRM Internal Commucication

Nasir Khan - CRM Expert

Nasir Khan - CRM Expert

More than decade serving client-contact, consistently contributing above average, expertise been honed in cultivating strategic relationship, anticipating problems and communicating with warms, persuasive conviction. • Positioned SugarCRM as the most favorable CRM for BFSI industry in India