With e-commerce growing at a rapid pace, businesses are trying to proactively and successfully manage their multi-channel environments and engage with their customers on a deeper level.
A Customer Relationship Management (CRM) System can solve your customer management headaches as it consolidates all customer information for you, creating a single view of your customer across all channels in real-time.
1) Integration with third-party platforms
- Deep, multi-channel e-commerce integration to capture customer data from all channels.
- Capture each customer’s online purchase history.
- View info on abandoned carts.
- The ability for sales and support to complete an order for the customer.
- Integration with any tool you use, if you use it, we can connect with it.
- Integration with e-commerce shopping carts.
2) Track all customer interactions to form complete 360-degree customer view and improve personalization and customer experience
- CRM enables you to capture cross-channel data from all points of interaction.
- e-commerce and in-store purchase data.
- Marketplaces and reseller sites.
- Websites, social media, phone, email, and promotions.
- Service and support interactions.
- Complete B2B customer management.
3) Customer segmentation tools to launch targeted and effective marketing campaigns
- Segment client data for targeted marketing campaigns managed directly from the CRM application.
- Powerful data mining capabilities that allow the understanding of what matters to your customers.
- Integration with services like MailChimp or do a trailer for automated marketing.
- Track customer behaviour and create segments.
Therefore, A SuiteCRM allows you to capture information, analyze data and create personalized actions from a more in-depth to the understanding of your customers. A deeper understanding of your customers will lead to a higher level of engagement, create efficiencies within your customer service department and ultimately deliver a better return on your investment.
This is the best reasons why e-commerce should get SuiteCRM, it will make them more efficient and effective in every small, medium or a large business.