SuiteCRM Support Automation: How can CRM help you offer a Customer Centric Service?

By November 29, 2017 March 5th, 2019 SuiteCRM

How can CRM help you offer a Customer-Centric Service?

With the advance of technology and globalization, it is becoming very hard for businesses to win a customer and retain them. SuiteCRM Support Automation Concepts like customer loyalty does not come easy- today people won’t come back to your business just because you gave them an initial discount.

Many competitors are out there and customers won’t hesitate to make a switch if they find something missing. The whole situation has now changed and made businesses adopt the customer-centric approach of service.

Therefore, Just like a child, you need to regularly take efforts to keep your customer happy by answering their queries, giving them personalized suggestions, remembering their names and context and so on.

It becomes really difficult when you have thousands of customers and tracking each one of them becomes almost impossible. That’s where Customer Relationship Management (CRM) solutions really make a difference.

Why utilize SuiteCRM Support Automation CRM solution and platforms?

CRM solutions enable you to log, track and use information identifying with customer associations. These are typically identified with deals and administrations, and CRM systems frequently enable you to pick up a keen diagram of customer conduct and patterns because of the investigation.

Hence, At the end of the day, on the off chance that you are not utilizing a CRM framework, there is a decent possibility you are neglecting to understand and enhance the connections between your web-based business and your customers.

How can Open Source CRM Benefits and boost Customer Service?

Better Customer Experience

Customers want an easy and pleasant shopping experience all the time. The overall customer experience can be improved by providing context driven customer service.

The customer information stored in CRM with complete purchasing history provides the foundation for improved customer experience.


You can offer personalized messages and products to customers based on their preferences and be purchasing history. Customers always want companies to know who they are and where they are coming from.

CRM with all its information lets you personalize your customer communications effectively.

Customized Promotions

From the CRM database, you can easily find out what customers are buying the most. You can develop your promotions around them increasing chances of profitability.

You can also target specific customers and push products which they are more likely to buy based on their customer journey.

Efficient Feedback

Customers will give feedback on your product or service revealing what they like or hate. The SuiteCRM Support Automation can be used to store the individual feedback of customers which can be pinpointed any time.

However, You can quickly address any issues and even respond to queries left by customers.

CRM for Improved Customer Loyalty

CRM will help you deliver customer-centric service powered by the huge amount of information that you can store and segregate in it. Every business whether it’s small, medium or large can benefit from the use of CRM.

So, You can try a free Open Source solution like SuiteCRM which can be integrated with any industry to drive customer loyalty. Along the way, it also helps in other tasks like managing contacts, projects, documents and to streamline processes.

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,