How to Use SuiteCRM integrated Mobile App to Leverage Customer Experience?

By March 29, 2018 February 21st, 2019 SuiteCRM

If you are using a Customer Relationship Management (CRM) solution, then you must know the importance of customer retention and customer loyalty.

86% of buyers will stick with you if you provide a great customer experience, even by paying more

Providing ultimate customer satisfaction is a priority for all businesses in order to grow and profit. You must have several processes in place for the same utilizing your CRM.

But let’s see how you can use a Mobile CRM System to increase customer satisfaction!

SuiteCRM integrated Mobile App – Keep in Touch

Each of your contacts with the customer impacts his purchasing decision and satisfaction. You must maintain ongoing contact with your customers through CRM.

Mobile CRM system comes with features like push notifications, in-app messages and even email options. You can automate them to be sent based on segments and other preferences of your customers.

The customer is always carrying his mobile and you can always stay with him.

Understand Customer Needs

76% of customer management representatives consider customer experience to be a top business priority

You cannot deliver a sound customer experience unless you listen to your customer needs. Using the Mobile CRM system you can set up app surveys which are answered by the customer through his device.

Other feedback gathering campaigns can also be initiated which shows the customer you care and let you understand their pain points.

You can improve on your drawbacks only when you know what they are!

Instant Personalization

CRM enables you to create a personal relationship with your customer using the complete customer journey information. Having vital information about past purchases, preferences and wish lists allow a high level of personalization.

Your sales rep can have this information at their fingertips through a Mobile CRM system which helps them personalize their conversation while meeting a customer. When they address the customer’s concerns and provide him with what he expects- customer satisfaction is guaranteed.

SuiteCRM integrated Mobile App – Leverage Customer Support

Offering support and assistance to your customers when and how they need it is the foundation of heightened customer experience.

SuiteCRM integration Mobile App system the customer can uses app to instantly request a help. All records of customer interactions are stored in the central CRM and no enquiry is lost.

You can also respond to a customer quickly directly through the app without the customer even needing to access his email account.

In the present age of smartphones and the internet, it is not possible to survive without a mobile solution- the same goes for CRM.

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,

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