Unless you are living under a rock, you may very well know that mobile internet use has surpassed desktop traffic long back. Google has also revealed that it receives more searches from smartphones compared to traditional computers.
Businesses are using mobile applications to engage and retain customers more than ever. In this light adopting a Mobile CRM solution is not an option but a need.
If you aren’t convinced, let’s see how a Mobile CRM can help your company grow.
Access to Customer Information
Earlier employees would lose all contact with data once they left the office.
But with mobile CRM, they can access vital information from anywhere and prepare themselves for a better interaction. Using mobile apps or browser, they can connect and see the whole customer journey and see all past interactions and purchases.
Sales reps who work outside spend 50% of their day in remote selling. It is necessary to arm them with all customer information they need with a mobile CRM.
Increased Sales and Revenue
Adoption of mobile CRM has been linked with increased productivity, sales and revenue in many studies and surveys.
~ Innoppl Technologies found that 65% of salespersons using mobile CRM were able to meet their targets. Compared to that, only 22% of sales reps not using Mobile CRM achieved their goals.
~ Nucleus Research conducted a study which reveals that using mobile CRM solutions boosted sales productivity by 15%.
The 360-degree view of the customer available to your sales force in the field when they need is to make all the difference.
Shorten Purchase Turnaround Time
The use of mobile CRM reduces the time between order placed by the customer and fulfilment. Earlier salespeople had to return to their office to prepare and submit orders.
But with a remote CRM, they can do it right from the spot. It saves time in order processing and you can also fulfil the order on the earliest increasing customer satisfaction.
You also feel the impact on your profit as sending invoices a bit earlier through mobile CRM can increase your earning by around 10%.
Improved Data Integrity
The quality and accuracy of the data in your CRM determine its effectiveness.
Your sales reps can record customer information as soon as they come up instantly using mobile CRM. There is no chance of forgetting or missing out important information.
It’s not surprising that 82% mobile CRM solutions users vouch that it improves data quality.
If you are still not convinced, mobile CRM solution-
- Improved productivity and efficiency of 50% users
- Is used by over 50% CRM customers
- Leads to improved and faster decision making in 42% users