We have all heard the contributions and benefits of mobile CRM in increasing sales productivity. But do you know the impact it makes on your business data?
82% sales representatives say that using mobile applications for CRM tasks greatly improves data quality
One major role of CRM is customer data management. CRM solutions come with automation, which reduces the load of data entry. But mobile CRM has made this data collection more effectively while improving the overall accuracy of the data.
Let’s find out the Benefits Of Mobile CRM!
The Top Ways Mobile CRM Solutions Can Improve Productivity
Here is a look at how your organization benefits from better collaboration and strategy making,
Real Time Data Entry
Mobile devices allow your field reps to enter meeting notes or new contacts right from the site. They don’t have to wait to get back to their laptop or office and can do the job in a timely manner.
Real-time data entry enables you to collect crucial data at vital points of your sales process. Your sales reps also don’t miss out on entering any important information as the entry is made instantly.
Automatic Data Capture
Mobile CRM solutions can be programmed to capture data from various touch points. For example, CRM apps can automatically source contacts, call logs and other information using the smartphone or tablet.
You can also set it up to capture information directly from mobile surveys, mobile forms and even from social media. Elimination of human intervention also removes the chances of human errors increasing data accuracy.
Seamless Data Synchronization
38% salespeople feel that mobile CRM should be able to seamlessly sync data across all platforms
The mobile CRM solutions have been able to fulfil this basic yet important demand of enterprises. Mobile CRM applications are connected with the main CRM at the backend and sync all information so that everything stays up to date.
Sales reps can use any device from anywhere in the world and get access to accurate and real-time data for better collaboration and customer service.
The data collection feature of mobile CRM can be tweaked as per business requirements. You can add various categories and important customer details by adding fields for the field reps to fill in.
The information fetched from social media can include details like profession, location, gender and so on. It all depends on you what you need from your setup.
Improved Data equals to Increase Productivity
You have better chances of forming strategic insights and running successful marketing campaigns when you have accurate and high-quality customer information. Mobile CRM takes you a step further in that direction!