How can CRM be customized for e-Commerce Industry?

By December 29, 2017 March 5th, 2019 Integration, SuiteCRM

CRM OpenCart Integration

Any framework for dealing with an organization’s associations with customers can be known as a CRM framework. The usefulness of a CRM OpenCart Integration relies upon what sort of organization it’s implied for.

To the extent e-Commerce is concerned, a CRM answer for e-Commerce must be custom fitted particularly to the needs.

What does that mean?

An e-commerce CRM framework gives a business client related data as could reasonably be expected: shopping propensities, interests, shipping inclinations, and that’s just the beginning. Effective SuiteCRM OpenCart Integration answers for online stores must give an unmistakable client journey outline that you can think of better-promoting systems and increment deals.

Let’s check out some key functionalities & Advantages of E-commerce CRM

Product and Order Management

The CRM OpenCart Integration framework should be able to accommodate all aspects of order and product management including product catalogue, database and so on. You can also manage all your contacts and accounts through the platform.

The solution can further customize to integrate email plugin like Outlook to achieve complete sales force automation. Now you can also access all information and work on your CRM OpenCart Integration solution from mobiles.

e-Commerce breaks the restrictions of distance and you can operate your online store from anywhere in the world.

Marketing Tool

A CRM platform can be tuned to design and implement successful marketing campaigns. You can carry out multi-channel campaigns for the best customer engagement and conversions.

You can also customize the CRM OpenCart Integration solution for email marketing, offline promotions, and lead generation.

To develop strategic marketing campaigns you will need improved insights. CRM can be set up to generate marketing analytics which helps you make informed business decisions. You can achieve reliable marketing automation by customizing a CRM for e-Commerce.

Support Services

It’s necessary to provide a top-notch service to your customers to succeed in the e-Commerce industry. CRM OpenCart Integration enables you to offer an excellent customer service based on context and important customer information.

Therefore, You can address issues effectively using the CRM information as a knowledge base. The whole customer journey is at the support staff’s tip of the finger and you can provide context driven assistance.

The platform can also be leveraged to be used as a self-service portal for your customers.

e-Commerce Reports

Just like marketing analytics, you need a host of other information to run your business successfully. A CRM OpenCart Integration solution customized for e-Commerce provides quality business intelligence covering various aspects.

To begin with, you can use a dashboard to keep an eye on your business operation. Sales trends, case reports, customer profiles- you can access all vital information from a single interface.

The Scope of Customization is Endless…

The CRM e-Commerce platform can also be developed for improved document management, project management, invoicing, payment methods, shipping and more.

Hence, CRM is becoming a necessity in every industry and customized solutions are the best fit for them. You can use free CRM software like SuiteCRM which can be integrated seamlessly with online stores like So, It is the most affordable way to guarantee the profitability of your business.

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,