Reasons to have SuiteCRM in Manufacturing Companies

By March 6, 2017 March 5th, 2019 SuiteCRM

Over the last few years, Customer Relationship Management (CRM) has managed to grow out the perception of being only a tool for sales and marketing executives. Today Manufacturing CRM is seen in a variety of businesses and across different industries with manufacturing on top of the list as highest in CRM adoption. Businesses now rely upon CRM to get the comprehensive package to manage three major pillars i.e., success, sales and marketing and customer support along with MIS.

Manufacturers today understand the need of being more effective on the field for sustainable growth curve, & for the same reason more & more manufacturers deploy CRM solutions to gain the competitive edge. SuiteCRM implementation has helped manufacturing companies to communicate better with their clients, better control on sales & customer lifecycle, understanding of ever-changing customer needs, tracking service requests & many other. The features of CRM make extremely beneficial to manufacturers. CRM aligns the manufacturing process, with sales driving customer satisfaction to the maximum the result. Customers recognize the manufacturer as a well-organized business partner taking care of all their needs. A happy customer is an always returning customer.

If you are looking to implement SuiteCRM in the fully hosted environment or on-premise, Best SuiteCRM implementation partner with domain knowledge experts. It will also begin a thorough understanding of business objectives & challenges to be addressed. Project team shall work then closely work with a solution to design best CRM, for manufacturing solution unique to each business need with an emphasis on simplicity, productivity, and success.

Manufacturing CRM is specifically focused on CRM for manufacturing companies to enables the business i.e..,

  • Outperform in customer service

The processes streamlined through CRM, manufacturers are able to respond faster & more effectively to their clients. Deliveries & implementation of sold products, information of dispatchers can easily be managed by CRM. This ensures that the timelines are met & boosts customer satisfaction. Therefore, this whole process is tracked keeping all team members in the loop.

  • Adapt to customer needs

When every RFQ, special product request from a client is logged into CRM, customer buying behaviour & frequency can easily be monitored. Manufacturers can, therefore, plan their inventories for non-standard products to deliver faster. RFQs can be attended faster, giving way to attending a wider spectrum of customers. This further gives insights into the reasons why a particular order is won or lost.

  • Enhanced and Transparent ERP

More than often, manufacturing industries rely upon their ERP systems to track data.In Fact, this data is made available to different teams involved in the sales cycle. Tracking of warranties, service requests, etc. doesn’t only become simple but more efficient as well.

  • Enhance the reach

CRM has a proven record of boosting effectiveness & efficiency in the sales and marketing fields. This allows manufacturers to expand and reach new markets in a more organized way. Tracking sales, analyzing the market & customer needs enables venturing into new areas possible for manufacturers.
With these key features, CRM gives a holistic view of the business owner or team managers enabling them to adapt to changes in market and customer behaviour. Long-term goals and strategies can be employed using CRM data and its analysis.

OpenSource SuiteCRM Manufacturing CRM for Industry:

Today, CRM offers various benefits bundles to choose from and few of the popular solutions are mentioned below:

• Appointment calendar:                    

Scheduling meetings and keeping a track of appointments are an essential feature of CRM solutions. It allows executives & teams to manage their time better by planning their meetings based on priority and availability.

• Automate processes:

With OpenSource SuiteCRM Manufacturing CRM for Industry, the internal teams are well connected with each other. Escalations, delegations, project assignments can be easily done to speed up internal communications. This results in enhanced efficiency and productivity of the sales processes.

• Data management:

Another key feature of OpenSource SuiteCRM for Industry Manufacturing CRM is data logging & management. Customer data including buying patterns, interaction records, and install-base information can be easily stored & accessed via CRM. This does not only help to keep a record of the past transactions but enables businesses to serve their clients better enhancing customer satisfaction.

• Contact management:

Details of customers, client representatives, key personal information, etc. can be accessed on the go by, relevant teams. This eliminates the hassle of the introduction of new employees and client managers in case of a change.

• Sales cycle tracking: 

While sales benefit from the historical data from customer interactions, manufacturing units can plan their production rates based on pipelines given by sales teams. Inventory management in case of sales channel involvement can also be done on SuiteCRM Manufacturing CRM for Manufacturing Industry.

• Make processes better organized:

The first order is taken by the sales team;& the finally repeat orders are taken by good service. While OpenSource SuiteCRM for Manufacturing Industry empowers sales teams to be more effective with clients, however, implementation of SuiteCRM Manufacturing CRM improves the overall image of the business.

SuiteCRM for Manufacturing domain is free & offers lots of benefits and valuable features. Register online for the Free SuiteCRM Demo instance, it will be on our demo server and ready for evaluation purpose. The suite CRM demo documentation can get your hands on with live scenarios to get familiar with all the features and benefits CRM can offer for your business.

Nasir Khan - CRM Author

Nasir Khan - CRM Author

Deployed robust sales, marketing and customer support automation systems and implemented industry best practices/processes across verticals such as BFSI, Manufacturing, Real Estate, IT, ITES, eCommerce, Education etc.,